Introduction to Gutenberg

Gutenberg is a block-based editor for WordPress that changed how content is created and managed. Unlike the classic WordPress editor, which relied on HTML tags to structure content, Gutenberg introduces blocks—modular units that represent different types of content, like paragraphs, images, headings, and more. It uses a flex

Key differences between Gutenberg and the classic editor:

Visual interface: Gutenberg provides a more intuitive visual interface, allowing users to see how their content will look as they create it.

Blocks: Blocks offer a structured approach to content creation, making it easier to add, edit, and rearrange different elements.

Flexibility: Gutenberg’s block system allows for greater customization and flexibility in content design.

Extensibility: The platform supports a vast ecosystem of third-party blocks, expanding its capabilities and catering to various needs.

Overall, Gutenberg has made content creation in WordPress more efficient, visually appealing, and adaptable to different design preferences.

Developers

Gutenberg leverages a few key features to enable its block-based system instead of traditional HTML tags:

JavaScript-based architecture: Gutenberg is built primarily using JavaScript, a programming language that can dynamically manipulate the DOM (Document Object Model) of a webpage. This allows it to create and manage blocks as interactive elements, rather than static HTML structures.

Block registry: A central registry stores information about all available blocks, including their name, icon, category, and the JavaScript code that defines their behavior. This registry allows Gutenberg to dynamically load and render blocks based on user selection or input. Custom blocks can be generated and saved to be reused later, saving time.

Block API: A set of JavaScript functions and objects provides developers and users with a standardized way to interact with blocks. This API includes methods for creating new blocks, editing existing ones, and saving changes.

Server-side rendering (SSR): While the front-end editing experience is handled by JavaScript, Gutenberg also supports server-side rendering. This ensures that the initial page load is fast and that the content is accessible even for users with JavaScript disabled.

REST API: Gutenberg communicates with the WordPress backend using the REST API, which allows for seamless data exchange between the front-end editor and the server. This enables features like saving and loading content, managing media files, and interacting with other WordPress components.

These features collectively enable Gutenberg to provide a flexible and user-friendly block-based editing experience, while still maintaining compatibility with the underlying WordPress architecture.

Introduction to McConimore 2.0

Available exclusively from LKF Marketing, McConimore is a WordPress theme developed to offer our clients quick, customizable, and affordable websites. This innovation delivers security, flexibility, and ROI.

McConimore makes updating your website efficient and highly customizable

LKF Marketing uses the McConimore theme to align your company or organization’s branding, values, and goals based on what you share with us in your discovery session. Nimble, yet Feature-rich, McConimore utilizes:

• Holistic strategy.
• A light, stable framework.
• Rapid implementation.
• Pre-formatted widgets.

Custom-designed websites typically come with higher price tags, making them out of reach for smaller organizations, start-ups, and anyone else who doesn’t have an extra $25k to throw at the interwebs. On the other hand, lower-priced sites often fall into the you-get-what-you-pay-for category in terms of quality and usability.

McConimore WordPress theme solves all of those pain points by combining big-budget features with a more palatable price tag. Our theme features:

• Rapid implementation
• Design flexibility
• Stable platform
• Options for editing
• Drag and drop editing
• Easy updates without the constant need for a programmer